Retention Marketing Associate

As a Retention Marketing Associate, you will support the planning and execution of strategies aimed at improving user engagement, reducing churn, and enhancing customer lifetime value. The role involves analyzing customer behavior, identifying opportunities for personalized communication, and assisting in the design and implementation of targeted retention campaigns. The ideal candidate will have strong analytical skills, a data-driven mindset, and a passion for improving the overall customer experience.

Responsibilities

• Manage and execute multi-channel campaigns across WhatsApp, Email, SMS, RCS, push notifications, in-app, and WhatsApp bots.
• Build, optimize, and maintain cross-channel customer journeys and lifecycle workflows.
• Create engaging and personalized content tailored to different customer segments.
• Understand customer behavior deeply to develop targeted and relevant communication strategies.
• Stay updated with CRM trends, tools, and best practices to continuously enhance strategy and execution.
• Channel Management: Leverage a multi-channel approach, including push notifications, in-app banners, email, SMS, WhatsApp, and other relevant channels to deliver timely and impactful messages.
• Data Analysis and Insights: Analyse customer data, campaign performance, and market trends to identify areas for improvement and optimize campaigns for maximum ROI.
• A/B Testing and Experimentation: Conduct rigorous A/B testing and experimentation to continuously optimize campaigns and identify the most effective strategies.
• Build and maintain precise user segments based on behavior and lifecycle stage to ensure highly targeted and relevant communication.

Requirements

• 1-2 years of experience in CRM marketing.
• Data-driven approach: Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.
• CRM Platform Proficiency: Proficiency in CRM tools such as Clevertrap/Moengage/Webengage.
• Ability to analyse data and translate insights into actions.
• Good communication and content-writing skills.
• Knowledge of A/B testing, segmentation, and user engagement concepts.

This job was posted by Tanya Pandey from Scaler Academy.