SEM/Paid Search Marketing Manager
Bank of America•Chandler, AZ
fulltime
Marketing and Sales
5+ years
Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description: This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.
We are looking for a Search Marketing Manager to join our high-expertise Paid Search team, working on some of the largest campaigns and budgets in the world. As a member of Bank of America’s SEM team, you will help shape and execute Paid Search strategies across various products, services and brands. You will partner with agencies and internal teams to drive change and engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search advertising space. Collaborating with our industry-leading team and award-winning agency, you serve as an energetic, entrepreneurial voice to key internal stakeholders, helping them understand the business implications of audience-driven search, automation and AI, and other search trends. In the process of helping optimize Bank of America and Merrill's Paid Search campaigns, you will get exposure to high-level Paid Search expertise and dedicated teams at Google and Bing that few search industry professionals receive. The complexity of our brands and offerings and the critical nature of this source of traffic provide a compelling challenge and career fulfillment in building your craft.
Key Responsibilities:
Required Qualifications:
Desired Qualifications:
Skills:
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Shift: 1st shift (United States of America)
Hours Per Week: 40