Organic Social Media Manager, gt.school (Remote) - $100,000/year USD

You're not here to "manage social." You're here to architect it.

Most education companies push safe, sanitized posts that communicate nothing meaningful. Your goal is to create a presence that stops ambitious parents in their tracks and makes them think, This is something else entirely. You prioritize qualified inbound inquiries over hollow engagement numbers.

gt.school is an AI-driven K–8 program designed for gifted and talented students. Learners complete core academics in two hours and dedicate the remainder of their day to advanced coursework and practical skill development. The results are tangible. The distinction is unmistakable. What we require is a social footprint that builds trust at scale and converts credibility into genuine demand.

You will control the complete cycle. Identify the narrative. Craft the perspective. Generate the content. Distribute. Interact. Refine. There is no legacy playbook and no established channel framework. You will design the infrastructure and elevate the benchmark.

If you seek autonomy, a demanding creative standard, and a direct connection between your output and qualified parent engagement, this position provides that level of ownership.

What You Will Be Doing

• Establishing gt.school's organic social footprint from the ground up with a rigorous publishing rhythm aligned to inbound parent engagement
• Developing platform-native storytelling that showcases authentic student outcomes, parent drivers, and founder insights without appearing rehearsed or sales-driven
• Managing the full execution pipeline: concept development, scripting, production, distribution, community interaction, and continuous refinement across key platforms
• Conducting systematic tests to enhance reach, engagement depth, and conversion signals by leveraging performance analytics to inform strategy
• Responding directly to comments and direct messages to build trust, demonstrate responsiveness, and cultivate community strength

What You Won’t Be Doing

• Publishing placeholder content just to "maintain presence" or preserve a polished brand image
• Receiving a fully developed channel strategy complete with templates and defined boundaries
• Chasing superficial metrics that bear no relation to qualified parent pipeline
• Executing isolated campaigns that lack genuine evidence and sustainable storytelling

Organic Social Media Manager Key Responsibilities Construct gt.school's social authority from zero so that discerning, high-caliber parents routinely discover, believe in, and interact with the brand.

Basic Requirements

• Established and expanded at least one social channel from 0 to 10,000+ followers (or comparable engagement growth) within 12 months; direct experience with at least two of: TikTok, Instagram, YouTube, X/Twitter.
• 2+ years managing the complete social content process end-to-end, with 3+ specific examples of deliverables and outcomes.
• Proven ability to use performance indicators (views, watch time, CTR, engagement) to inform measurable strategic adjustments.
• 1+ year operating in a startup, agency, or minimal-structure setting where objectives evolved during execution.

Nice-to-have Requirements

• Track record growing multiple social channels past initial momentum while sustaining a unified, distinctive voice
• Experience developing education-related or parent-targeted brands where credibility and evidence matter more than promotional tactics
• Proficiency in interview techniques or on-camera guidance to draw out authentic narratives from students, parents, and founders

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5751-US-Atlanta-OrganicSocialM.002