Business Consultant

Tata Consultancy Services•New York, NY

fulltime

Consulting, Information Technology, and Sales

5+ years

Job Description Content Strategist

Must Have Technical/Functional Skills

We’re looking for a Content Strategist with extensive experience in planning and executing

content strategies that serve the needs of the users

The candidate must have a keen understanding of the digital marketing landscape including

SEO & social media marketing

The candidate should be highly creative and use data-driven insights for creating effective

content strategies

The candidate should have proven experience in conducting research on industry-related

topics and generating ideas for new content types and

Excellent understanding of grammar, punctuations, syntax, structure, and sentence

construction is necessary

Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
Basic technical knowledge of HTML, content management systems, and marketing

automation tool

The candidate must have impeccable verbal and written communication and presentation

Skills Roles & Responsibilities

Strategize, optimize, and deliver actionable content for our customers and stakeholders
Perform activities such as market research, competitor analysis, and persona mapping to generate content idea
Identify the tone of voice for each content type by conducting persona interviews
Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content
Conduct content audits to identify content optimization opportunities
Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans
Keep track of feedback and analytics to make improvements in the overall content strategy

Generic Managerial Skills, If any

Ability to work independently and in cross-functional teams.

Education

Bachelor’s Degree

Salary Range: $180,000 - $230,000 a year

Qualifications: BACHELOR OF COMPUTER SCIENCE