Marketing Manager

We're improving the way we live and work by intelligently connecting energy systems, buildings, and industries!!

Smart infrastructure from Siemens makes the world a more connected and caring place – where resources are valued, where impact on the world is considered, where sustainable energy is delivered optimally and efficiently. It provides the flexible infrastructure to allow society to evolve and respond to changing conditions. Technology and the ingenuity of people come together to be at one with our environments and to care for our world. We do this from the macro to the micro level, from physical products, components, and systems to connected, cloud-based digital offerings and services. Siemens offers a broad portfolio of grid control and automation; low- and medium-voltage power distribution, switching and control; and building automation, fire safety and security, HVAC control and energy solutions.

JOIN US! WE MAKE REAL WHAT MATTERS. THIS IS YOUR ROLE

As a Marketing Manager, your primary responsibility is to develop and implement marketing strategies to promote and sell products or services offered by your company. Your role involves overseeing various marketing activities and campaigns, managing a team of marketing professionals, and collaborating with other departments to achieve the company's marketing objectives. Here's a breakdown of the key aspects of a Marketing Manager's job profile:

• Marketing Strategy: You are responsible for creating a comprehensive marketing plan that aligns with the company's overall goals and objectives. This involves analyzing market trends, understanding the target audience, and identifying opportunities to reach potential customers effectively.
• Campaign Management: You will lead and coordinate marketing campaigns, which may include advertising, social media, email marketing, content marketing, and other promotional activities. Your goal is to generate leads, increase brand awareness, and drive sales.
• Team Management: As a Marketing Manager, you will supervise a team of marketing professionals, including marketing coordinators, content creators, graphic designers, and others. You'll provide guidance, set goals, and ensure that the team is working efficiently and effectively.
• Budgeting and ROI Analysis: You will be responsible for managing the marketing budget, allocating resources to various campaigns, and ensuring that the expenditures are justified by the return on investment (ROI) they generate.
• Market Research: Conducting market research and competitor analysis is crucial. You need to stay updated on industry trends, customer preferences, and competitor activities to make informed marketing decisions.
• Brand Management: As a custodian of the company's brand, you'll ensure that all marketing materials and communication align with the brand's identity, values, and messaging.
• Public Relations: Collaborate with the PR team to manage media relations, press releases, and other activities that enhance the company's public image.
• Digital Marketing: Stay up-to-date with digital marketing trends and explore new digital channels to reach and engage the target audience effectively.
• Analytics and Reporting: Use various analytics tools to track the performance of marketing campaigns and generate reports for management. You'll analyze data to identify areas of improvement and optimize future marketing efforts.
• Collaboration: Work closely with other departments, such as sales, product development, and customer support, to ensure marketing efforts are integrated with overall business strategies.
• Event Management: Plan and coordinate marketing events and trade shows to showcase the company's products or services to a broader audience.

The role of a Marketing Manager is dynamic and requires a mix of creative thinking, strategic planning, and data-driven decision-making to drive the company's marketing success. Strong leadership, communication, and project management skills are essential for excelling in this position.

WE DON'T NEED SUPERHEROES, JUST SUPER MINDS!

WE’VE GOT QUITE A LOT TO OFFER. HOW ABOUT YOU?

We’re Siemens. A collection of over 379,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality and we welcome applications that reflect the diversity of the communities we work in across Gender, LGBTQ+, Abilities & Ethnicity. All employment decisions at Siemens are based on qualifications, merit and business need. Bring your curiosity and imagination, and help us shape tomorrow

Find out more about Smart Infrastructure at: https://new.siemens.com/global/en/company/topic\-areas/smart\-infrastructure.html and about Siemens careers at: www.siemens.com/careers