Assistant Manager, Digital Marketing

Assistant Manager, Paid Media_Digital Marketing We are seeking a Senior Digital Marketing Manager to lead our paid media operations and drive strategic growth across all digital advertising channels. This role combines advanced strategic planning with hands-on leadership responsibilities, requiring someone who can develop comprehensive paid media strategies, manage stakeholder relationships, and deliver measurable business results.

Responsibilities: Strategy & Business Impact

• Lead and execute comprehensive multi-channel paid media strategies aligned with business objectives
• Own full accountability for performance across all Paid media channels, managing significant budgets
• Lead Paid Media strategy
• Manage relationships with senior internal stakeholders and external agency partners while presenting strategic insights to executive leadership

Cross-Functional Acumen

• Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams
• Foster knowledge sharing initiatives while ensuring operational excellence and professional development

Campaign Operations & Innovation:

• Oversee sophisticated campaign management across search, social, display, video, and programmatic platforms, among other new channels
• Drive optimization improvements through A/B testing frameworks to understand campaign performance, and incrementality of media spend.
• Lead complex media planning processes while ensuring robust tracking and measurement frameworks

Analytics & Strategic Insights:

• Provide actionable insights on market trends and growth opportunities to drive business outcomes
• Conduct strategic analysis into campaigns, to understand what is working / not working, including the use of competitive intelligence.

Requirements:

• 8 - 10 years of paid media specialization and proven track record managing substantial budgets
• Extensive stakeholder management experience with strategic thinking ability to translate marketing initiatives into measurable business outcomes
• Advanced expertise in campaign optimization, team mentorship, and cross-functional collaboration in fast-paced environments
• Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.)
• Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau)
• Strong understanding of attribution modeling, conversion tracking, and measurement methodologies

Core Competencies:

• Strategic thinking with ability to translate business objectives into actionable paid media strategies
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication and presentation skills for both technical and executive audiences
• Independent stakeholder management capabilities with emotional intelligence
• Adaptability and continuous learning mindset in a fast-evolving digital landscape
• Results-oriented approach with focus on ROI and business impact

Success Metrics

• Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume)
• Successfully manage and develop direct reports with measurable improvement in their performance
• Implement operational efficiencies that improve campaign performance and team productivity
• Drive strategic initiatives that contribute to overall marketing and business growth
• Maintain high levels of stakeholder satisfaction through effective communication and delivery