Assistant Manager, Paid Media_Digital Marketing
We are seeking a Senior Digital Marketing Manager to lead our paid media operations and drive strategic growth across all digital advertising channels. This role combines advanced strategic planning with hands-on leadership responsibilities, requiring someone who can develop comprehensive paid media strategies, manage stakeholder relationships, and deliver measurable business results.
Responsibilities:Strategy & Business Impact
Lead and execute comprehensive multi-channel paid media strategies aligned with business objectives
Own full accountability for performance across all Paid media channels, managing significant budgets
Lead Paid Media strategy
Manage relationships with senior internal stakeholders and external agency partners while presenting strategic insights to executive leadership
Cross-Functional Acumen
Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams
Foster knowledge sharing initiatives while ensuring operational excellence and professional development
Campaign Operations & Innovation:
Oversee sophisticated campaign management across search, social, display, video, and programmatic platforms, among other new channels
Drive optimization improvements through A/B testing frameworks to understand campaign performance, and incrementality of media spend.
Lead complex media planning processes while ensuring robust tracking and measurement frameworks
Analytics & Strategic Insights:
Provide actionable insights on market trends and growth opportunities to drive business outcomes
Conduct strategic analysis into campaigns, to understand what is working / not working, including the use of competitive intelligence.
Requirements:
8 - 10 years of paid media specialization and proven track record managing substantial budgets
Extensive stakeholder management experience with strategic thinking ability to translate marketing initiatives into measurable business outcomes
Advanced expertise in campaign optimization, team mentorship, and cross-functional collaboration in fast-paced environments
Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.)
Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau)
Strong understanding of attribution modeling, conversion tracking, and measurement methodologies
Core Competencies:
Strategic thinking with ability to translate business objectives into actionable paid media strategies
Strong analytical and problem-solving skills with attention to detail
Excellent communication and presentation skills for both technical and executive audiences
Independent stakeholder management capabilities with emotional intelligence
Adaptability and continuous learning mindset in a fast-evolving digital landscape
Results-oriented approach with focus on ROI and business impact
Success Metrics
Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume)
Successfully manage and develop direct reports with measurable improvement in their performance
Implement operational efficiencies that improve campaign performance and team productivity
Drive strategic initiatives that contribute to overall marketing and business growth
Maintain high levels of stakeholder satisfaction through effective communication and delivery
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