The CoinDCX Journey: Building tomorrow, today
At CoinDCX, we believe ‘CHANGE STARTS TOGETHER’. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India’s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies.
While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us!
Inside CoinDCX’s Growth and Marketing Team
Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We’re passionate about building a strong brand presence in the competitive blockchain space. If you’re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world.
Our team is an awesome group of collaborators, who love to solve first of its kind problems with a lot of autonomy, creativity and fun. The CoinDCX Growth team is ‘growing’ (get it?). We are a bunch of problem solvers with the ability to think outside the box. We also conduct thorough market research and competitive analysis to identify best practices and apply them to our marketing initiatives. At CoinDCX you not only will be the skill of the future but also you will get to work and learn from the best while building the future of Web3. Coin your trust in us as we create magic together!
Who You Are
- You’re passionate about everything Crypto and Web3.0
- You take ownership and have a thirst for excellence with an impact driven and result oriented mindset.
- You grow while helping others grow with you.
- You thrive on change, have attention to detail and passion for quality.
- You love exploring new ideas to build something useful and are always curious to learn.
What You’ll Do
- Be responsible for planning and execution of cross-sell campaigns via various channels such as Push, In-App, Email, WhatsApp and Product Journeys etc.
- Identify the right cross-sell opportunities in the journey of a user and devise campaigns to effectively cross-sell high revenue products.
- Responsible for driving gamified and incentive based programs/campaigns with a well defined social element attached to it while understanding the target group, positioning, offer/CTA.
- Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
- Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated.
- Partner with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities.
- Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements.
What You’ll Bring
- 3-5 years of product marketing experience in a growing business.
- 3-5 years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users.
- Excellent understanding of user segmentation and cohorts based on various surrogates, events and attributes.
- Excellent problem-solving, creative thinking, and analytical skills.
- Ability to drive insights into campaigns.
- Practical and Proven expertise on CEP and MMP tools like MoEngage, CleverTap, Plotline, etc.
- Knowledge of testing and optimisation.
- Experience driving campaigns in a fintech, e-commerce, gaming, and/or internet environment.
- Ability to succeed in a rapidly changing environment.
- Web3 ecosystem knowledge is preferred, but not required.
What’s In It For You
- Unlimited Wellness Leaves.
- Personalised Mental Wellness & Caregiving sessions by Experts.
- Recharge and Rejuvenate through team outings.
- DYOB - Design your Own Benefit.
- LinkedIn Learning.
Where We Work
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space. With this belief, we operate as a work-from-office organisation. This role is based out of our Bengaluru HQ, where energy, alignment and innovation move in real time.
Perks That Empower You
- Design Your Own Benefits: A flexible benefits program tailored to your lifestyle.
- Unlimited Wellness Leaves: Take time to rest and recharge as you need.
- Mental Wellness Support: Access to therapy and wellness resources.
- Learning Sessions: Bi-weekly sessions to learn, unlearn and grow continuously.
Ready to Build What’s Next?
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it. Join CoinDCX and help us make crypto accessible to every Indian, together.