The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About the Team:
Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We’re passionate about building a strong brand presence in the competitive blockchain space. If you’re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world.
What You'll Do
- Be responsible for planning and execution of engagement and retention campaigns via various channels such as Push, In-App, Email, and Product Journeys etc.
- Build a continuously evolving segmentation framework using data and consumer insights.
- Identify the right levers in the journey of a user and devise campaigns to effectively drive segment progression.
- Own and drive initiatives to grow key CLM metrics and business volumes
- Responsible for driving gamified and incentive based programs/campaigns with a well defined social element attached to it while understanding the target group, positioning, offer/CTA.
- Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
- Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated.
- Partner with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities.
- Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements at a segment level.
You’ll Excel in This Role If You
- 5+ years of core CLM led growth experience in a consumer internet business
- Experience in driving key aspects of CLM - Acquisition/Retention/Reactivation
- Excellent understanding of user segmentation and cohorts based on various data points, events and attributes.
- Excellent problem-solving, creative thinking, and analytical skills.
- Ability to drive insights into campaigns.
- Practical and Proven expertise on CEP and MMP tools like MoEngage, CleverTap, Plotline, etc
- Knowledge of testing and optimisation
- Ability to succeed in a rapidly changing environment.
- Tier-1/2 academic background
Bonus if You Have:
- Exposure to fintech, crypto, trading platforms, or agencies.
- Ideas to build something useful and are always curious to learn.
- Passionate about everything Crypto and Web3.0
Hiring Process
Here’s what your journey with us looks like:
- Application Review – We assess for skills, alignment, and intent
- Recruiter Connect – A short conversation to understand you better
- Functional Round(s) – Deep dive into your approach, craft, and problem-solving
- Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
- Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
- Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit
Where We Work
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our
Bangalore
office, where energy, alignment and innovation move in real time.
Perks That Empower You
We believe great people deserve great experiences.
- Design Your Own Benefits: Flexible perks to match your lifestyle
- Unlimited Wellness Leaves: Rest and recharge as you need
- Mental Wellness Support: Access to therapy and wellness resources
- Learning Sessions: Bi-weekly learning and growth opportunities
Ready to Build What’s Next?
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.