Senior Analyst - CMG - Digital Production - Marketing Automation

Summary Position Summary Digital Marketer – Analyst/ Senior Analyst Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skilful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte’s powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

The Team: Digital Marketers are part of the Marketing Excellence team, focused on driving Deloitte's success through impactful email marketing, dynamic social media strategies, and precise website publishing. Differentiate Deloitte’s brand, advance business priorities, and create memorable client experiences. The innovative solutions and seamless omni-channel integration enhance client engagement, foster strong relationships, and contribute significantly to Deloitte's growth.

Work you’ll do: As a Analyst/Senior Analyst, you will play a pivotal role in shaping Deloitte's client experience across a diverse array of digital platforms. Collaborate directly with marketing stakeholders, driving excellence in content publishing, email marketing, and channel governance. Your efforts will ensure a seamless, omni-channel experience that spans Deloitte's website, social media, email, and other digital channels. Join us and be at the forefront of digital innovation, enhancing our client interactions and contributing to the success of Deloitte's marketing strategies.

Key Job Responsibilities :

• Design, curate, and manage impactful web pages on corporate website, aligning with overarching campaign goals.
• Create and implement responsive HTML email templates, landing pages, and registration forms, ensuring consistency with brand guidelines.
• Create, edit, publish and schedule compelling and relevant content, ensuring it resonates with the target audience and meets business objectives for multiple digital marketing channels.
• Coordinate with the marketing team to map and enhance the customer journey through various interactions within the marketing automation platform.
• Collaborate on advanced coding projects, enhancing site user interface, analytics, and other key functionalities.
• Execute email campaigns using marketing automation tools like Eloqua, Marketo, and HubSpot.
• Optimize email campaigns through A/B testing and dynamic content personalization. Ensure emails adhere to industry standards and display correctly across devices and email clients.
• Conduct and oversee quality reviews for project deliverables to ensure alignment with benchmarks and client expectations.
• Engage in Agile practices, including sprint planning, daily stand-ups, and retrospectives, to maintain project momentum and adaptability.
• Track campaign metrics and partner with analytics team to identify performance trends and areas for improvement
• Identify opportunities to improve production workflows, reduce delivery times, and ensure scalability.

Skills and Abilities:

• Proficient with design and web development tools such as Photoshop, Dreamweaver, HTML, HTML5, CSS, JavaScript
• Hands-on experience with digital publishing platforms such as Adobe Experience Manager (AEM), Eloqua, and Sprinklr to support campaign execution
• Strong communication skills, capable of precise interactions with clients and colleagues across all organizational levels.
• Strong customer-centric focus with an emphasis on effective client service attitude.
• Keen attention to detail, ensuring precision in all tasks undertaken.
• Ability to mentor junior team members and upload quality standards across deliverables
• Maintain a positive and collaborative team presence, fostering constructive interactions.
• Proficient in Microsoft Excel, Word, and PowerPoint
• Practical experience with Agile methodologies, highlighting adaptive planning, iterative development, and team collaboration.

Education and/or Experience:

• Bachelor’s degree in computer science, Information Technology, Computer Engineering, or a related field.
• At least 2-6 years of experience in content authoring, publishing, email campaign management, or Lead Generation.

Work Timing:

• 2.00 PM to 11 PM
• Location – Hyderabad Office

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Our purpose Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 300207