The CoinDCX Journey: Building the Future of Finance:
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About the Role:
This isn’t a typical Associate Director Analytics role You will work on initiatives that genuinely transform how finance works in India, a type of work few roles offer. You will lead the Growth and Marketing Analytics pod within the central analytics function. This role is responsible for the data strategy that drives customer acquisition, revenue optimization, and unit economics.
What You’ll Do:
- Business Forecasting: Own the accuracy of business projections for Spot and Derivatives trading to inform executive decision-making.
- Economic Optimization: Implement advanced analytics frameworks (such as MMM and LTV Projection) to improve LTV/CAC ratios and payback periods.
- Retention Strategy: Develop churn prediction models and translate behavioral segmentation into triggers for marketing and product teams.
- Experimentation Frameworks: Establish and maintain the process for growth experiment design, focusing on statistical significance and unbiased reporting.
- Cross-Functional Collaboration: Partner with Product and Marketing leaders to integrate analytical insights into the growth roadmap.
- Team Leadership: Manage and mentor a team of 4–6 analysts, ensuring the delivery of high-quality insights and analytical rigor across all pod initiatives.
You’ll Excel in This Role If You:
- Deconstruct business goals into structured, data-driven workstreams and actionable analytics projects.
- High proficiency in SQL and Python
- Proven ability to lead the full experimentation lifecycle, from hypothesis generation and power analysis to the execution and statistical validation of complex A/B and multivariate tests
- Demonstrated experience in executing Media Mix Modeling (MMM), Churn Prediction models, and behavioral customer segmentation to optimize marketing spend and enable personalized product triggers.
- Translate complex technical findings into clear, concise insights that inform executive-level decision-making.
- Minimum 3+ years in a people management role, having led teams of 4–6 analysts
You’ll Know You’re Winning When:
- You have audited and refined our LTV and Churn models, reducing forecast variance and establishing a baseline for growth experiment integrity
- You have institutionalized a "gold standard" A/B testing framework where every growth initiative for Spot and Derivatives is validated by your team with statistically sound, actionable readouts.
- Your pod of 4–6 analysts is operating with high autonomy and rigor, successfully prioritizing long-term strategic projects over ad-hoc requests.
Why This Role Matters & What’s In It For You:
This role is the analytical engine behind our revenue growth and customer payback strategy. You will institutionalize high-integrity analytical frameworks that act as the backbone for our growth initiatives, ensuring every decision for our trading products is driven by rigorous, actionable data. It offers the unique challenge of applying sophisticated modeling to the high-volatility crypto market, providing a level of complexity and ownership rarely found in traditional fintech. You will have a front-row seat to building a category-defining business while mentoring a high-performing team in an execution-first culture.
Hiring Process:
Here’s what your journey with us looks like:
- Application Review – We assess for skills, alignment, and intent
- Recruiter Connect – A short conversation to understand you better
- Functional Round(s) – Deep dive into your approach, craft, and problem-solving
- Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
- Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
- Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit
Where We Work:
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our
Bengaluru
office, where energy, alignment and innovation move in real time.
Perks That Empower You:
We believe great people deserve great experiences.
- Design Your Own Benefits: Flexible perks to match your lifestyle
- Unlimited Wellness Leaves: Rest and recharge as you need
- Mental Wellness Support: Access to therapy and wellness resources
- Learning Sessions: Bi-weekly learning and growth opportunities
Ready to Build What’s Next?
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.