Overview
At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era. Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers. We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms.
Microsoft Advertising is seeking a world-class Director of EMEA Marketing to drive our strategic presence on the global stage. The Director of EMEA Integrated Marketing plays a pivotal role in shaping Microsoft Advertising’s growth and ensuring that regional and market strategies and activations build the brand and drive revenue. This position involves overseeing the omni-channel marketing strategy for EMEA markets, collaborating with cross-functional teams, and driving planning and executional excellence across various channels. In essence, you are focused on achieving Microsoft Advertising’s business objectives through compelling and relevant omni-channel strategy tailored to the specific regional and market needs.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Be a leader for Microsoft Advertising both inside and outside the company, advocating for the customer and Microsoft values to help our clients and partners succeed.
- Represent Microsoft Advertising across EMEA as a thought leader and steward of the Microsoft Advertising brand, including speaking at events, engaging with clients and participating in industry associations.
- Partner with cross-functional teams to guide the vision for EMEA growth and meet regional and market needs.
- Build and develop an international team of diverse and talented marketers.
- Oversees the EMEA strategy and activation to land our global priorities, for all audiences and solution areas to drive measurable growth for the business.
- Develops deep relationships at the most senior levels with relevant individuals internally and externally that bring unique value propositions to life to and creates opportunities for inspiration, thought leadership and action through both content and activation programs.
- Creates, executes, measures and evolves annual plans to meet the KPIs of the business by audience type and solution area in collaboration with internal stakeholders and partners.
- Delivers integrated content and communications that deepen engagement and drive measurement growth within priority regions and markets.
- Supports GTM planning for new narratives, solutions or hero products to all audiences across international markets.
- Lead omni-channel efforts for international markets including experiential, social media, content marketing, comms, and paid advertising.
- Creates continuous feedback loops for ongoing learning, content, program and process improvement.
- Optimize and measure campaign performance by analyzing data and adjusting tactics as needed.
- Creates surprise-and-delight moments for our audiences.
- Team Management and Development:
- Lead, coach and mentor a team of EMEA integrated marketing managers.
- Serve as a critical voice in the marketing leadership team.
- Create scalable operational models that create efficiencies and economies of scale to the Microsoft advertising offering globally.
- Foster a collaborative and innovative work environment that supports Microsoft’s values.
- Provide ongoing feedback and professional development opportunities.
Qualifications
Required Qualifications:
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND Proven years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
- OR equivalent experience.
Preferred Qualifications
- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND Solid years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND Proven years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- OR equivalent experience.
- Proven years people management experience.
- Solid candidates will have proven years of relevant experience as a marketer and/or leader working across markets globally in integrated marketing / marketing communications
- Ideal candidates will have solid experience in AdTech and media
- Excellent communication skills and the proven ability to influence multiple levels of the organization.
- Proven ability to think strategically and creatively, while maintaining great attention to detail.
- Strategic mindset including interpreting data to inform strategy and execution.
- Ability to build solid collaborative relationships with a globally dispersed team and stakeholders.
- Solid management and leadership skills with the ability to motivate and mobilize a geographically dispersed team, partners and stakeholders for maximum success.
- Strategic mindset including interpreting data to inform strategy and execution.
- Ability to build solid collaborative relationships with a diverse range of partners.
#MicrosoftAI #MicrosoftAdvertising #Marketing
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about
requesting accommodations.
