Senior Category Manager

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh, innovative perspectives, and embrace emergent leadership—stepping in to drive solutions to bring about operational excellence and then quickly moving on to the next problem to identify and then solve.

Here's what we're solving for:

We’re solving for a content commissioning engine that drives measurable business growth, not just higher volume. The role is to identify, adapt, and scale stories with the highest potential ROI across diverse categories.

• Optimizing content for reach and engagement: Fine-tune shows to appeal to target demographics, increasing potential audience size and retention
• Data-driven commissioning: Replace subjective judgment with rigorous testing—small-scale content pilots on Meta measure both creative appeal and Cost Per Install (CPI)
• Maximizing financial efficiency: Greenlighting content that demonstrates a strong probability of profitable CPI-to-Lifetime Value (LTV) ratios, preventing large investments in high-cost, low-return IP
• Uncovering high-impact content: Identify “hidden gems” capable of generating outsized growth, scaling production based on validated metrics

In essence, we’re building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue.

Here’s what we are looking for:

• Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
• Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning
• Have an action bias; solve problems, execute, and iterate, if required

Why join Pocket?

If you thrive in an entrepreneurial, high-growth environment where you can drive real impact, this is the role for you. At Pocket FM, you'll be at the forefront of our growth journey, shaping the future of the industry while solving some of the most exciting business challenges. Let’s build something remarkable together.