Digital Performance Marketing, Vice President

Citi is seeking a highly skilled and experienced Performance Marketing professional to support the Retail Bank and Wealth organization. This role demands strategic thinking and a proven track record driving measurable growth and optimizing digital marketing efforts within a large, complex financial institution. The successful candidate will be responsible for developing, implementing, and managing comprehensive performance marketing strategies across various digital channels, focusing on maximizing customer acquisition, engagement, and retention for Retail Banking and Wealth offers. This involves navigating the intricate landscape of both paid and owned media challenges, ensuring campaigns are optimized for efficiency and impact, and aligning with overall business objectives.

Candidates for this position should have experience in performance marketing, preferably within the financial services industry. A strong proficiency in data analytics and visualization tools, including Tableau and Adobe Analytics, is essential, alongside a comprehensive understanding of other cutting-edge digital marketing capabilities. The ideal candidate will also be adept at understanding the holistic digital ecosystem and leveraging various technologies to achieve superior marketing performance.

Responsibilities:

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective utilizing advanced analytics and visualization tools (Tableau and Adobe Analytics) alongside other industry-standard digital marketing platforms and technologies
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
• Review marketing strategies, plans and creative with Journey leads at critical phases of process
• Socialize Journey enhancement roadmaps and supporting customer research
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
• Manage multiple high priority projects in a fast-paced environment, demonstrating superior organizational skills, attention to detail, and adaptability.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
• Ensure that projects are effectively planned, managed and monitored
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background required
• Experience working with creative agencies for creative development/understanding of the creative agency process
• Highly capable in driving change and innovation to deliver growth

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group: Marketing

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Job Family: Digital & Social Media Marketing

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Time Type: Full time

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Primary Location: Charlotte North Carolina United States

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Primary Location Full Time Salary Range: $107,120.00 - $160,680.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills Please see the requirements listed above.

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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date: Mar 06, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. *If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.*