Director AdTech Product - AI-Driven Marketing Platform

PAYU PAYMENTS PRIVATE LIMITED Job Description: Director of Adtech Product - AI-Driven Marketing Platform Location: GGN/BLR/MUM

We're building an autonomous digital marketing platform that integrates identity resolution with programmatic execution. Our platform combines a proprietary DMP with a billion deterministic identities, AI-powered creative generation, and DSP capabilities for real-time optimization.

The Role: Lead product development for our AI-driven marketing platform, bridging audience insights with programmatic buying. You'll architect integration between our identity platform and DSP execution layer, enabling automated campaign optimization and personalized creative at scale.

Impact: Shape how brands execute programmatic campaigns using deterministic identity data, moving beyond traditional DSP limitations toward autonomous campaign management.

Key Responsibilities

• Drive PayU Insight's ad tech platform build strategy and product roadmap
• Design integrated identity-DSP platform with feedback loops between audience data, creative generation, and performance
• Scale automated media buying and optimization capabilities
• Ensure platform differentiation by working closely with engineering and product teams
• Oversee integration strategies with DSPs, SSPs, and ad exchanges
• Drive innovation in cookieless targeting and privacy-first advertising
• Collaborate with Sales and partnerships on GTM strategies and martech integrations
• Build relationships with Indian media networks, publishers, and ad tech ecosystem
• Represent company at industry events and provide technical guidance on ad serving and attribution

Required Qualifications

• 8-12 years in ad tech with 5+ years in leadership roles
• Track record building and launching ad tech platforms
• Expert in programmatic advertising ecosystems and platform development
• Deep understanding of DMPs, CDPs, DSPs, identity resolution, and attribution modeling
• Proven B2B tech product GTM execution and 0-to-1 product launches
• Strong leadership and cross-functional team management skills

Preferred Qualifications

• Experience at ad tech companies focusing on AI/Analytics platforms
• MBA from Tier 1 college
• Existing relationships with Indian ad tech companies and knowledge of local digital advertising landscape
• 3+ years managing technical partnerships in Indian martech ecosystem

What We Offer (Standard)

• A positive, get-things-done workplace
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this)
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)
• About us: (Standard) At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.com Our Commitment to Building A Diverse and Inclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility, and unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.