VP of Consumer Marketing, gt.school (Remote)

You are not seeking to oversee campaigns. You want to drive growth.

Most senior marketing positions define success through impressions and outputs. This role measures enrollments. At gt.school, the demand is present. Families are searching for a credible, high-performance K–8 program designed for gifted learners. Our AI-powered model accelerates mastery and allows students to pursue advanced interests and real-world skills. The product is proven. The market is prepared.

What we require now is a marketing leader capable of transforming demand into scale.

You will control the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative choice in gifted K–8 education.

There is no established playbook. You will design the funnel, establish positioning, conduct experimentation, and create a dependable execution system leveraging agencies, freelancers, and tools. You will function with autonomy and direct responsibility for outcomes.

If you seek ownership of a concrete target and the authority to construct the system that delivers it, we should connect.

What You Will Be Doing

• Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
• Architecting and executing continuous experimentation to surface and resolve high-impact conversion obstacles
• Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel allocation, budget distribution, and trackable objectives
• Creating a high-velocity execution framework that reliably delivers through agencies, freelancers, and marketing platforms
• Collaborating directly with enrollment and school teams to convert family feedback into more precise messaging and higher-converting creative

What You Won’t Be Doing

• Executing awareness-focused campaigns lacking enrollment accountability
• Serving as an order-taker for ad hoc marketing requests with ambiguous ROI
• Depending on slow approval cycles or large bureaucratic structures to execute
• Optimizing for vanity metrics unconnected to enrolled families

VP Of Consumer Marketing Key Responsibilities Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience controlling full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
• Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
• Strong funnel analytics capability with a history of diagnosing issues and prioritizing high-impact improvements
• Experience establishing brand strategy, positioning, and messaging at a company level
• Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
• Ability to work full-time (40 hours/week) in a remote role based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-Charlott-VPofConsumerMa.004