Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our growing global Consumer Products team brings our members' favourite stories to life through products and experiences on IP including KPop Demon Hunters, One Piece & Stranger Things amongst others. The team is responsible for overseeing the business and creative execution across merchandise creation, product development, licensee relationships, publishing, marketing, as well as a global division focused on live experiences.
That’s where you come in: we're seeking a Manager, Hardlines Licensing to manage our key partners across series and film. This person will be part of our acceleration phase as we embark on ambitious relationships with the world’s leading toy and hardlines brands across some of the most talked-about titles. This won't be plug and play but collaborative and strategic work as we build the franchises of the future. The ideal candidate will be a dynamic professional with sharp operational acumen who can guide our core licensees to build impactful programs at retail in new innovative ways. They should be comfortable with risk, creative in problem-solving, and unafraid to express their informed opinions and do what is right for Netflix.
The Manager, Hardlines will be responsible for informing strategy and execution for hardlines programs with global partners. They will support key licensees in growing and developing their business with Netflix. Our overall goal is to ensure that Netflix consumer products are present in the right categories and distribution channels to deliver fan joy whenever and wherever those fans are.
What You Will Do
- Strategic Thinking: Inform and execute toys and hardlines category growth strategies, aligning with our global hardlines strategy and overall Consumer Products business and Netflix goals
- Strategic Planning and Execution: Co-strategise with the Global Head of Hardlines, develop pitches and execute specialised go-to-region strategies.
- Lead Program Management and Cross-Functional Coordination: Drive end-to-end project management for key Global partners, including coordinating multiple internal and external stakeholders and ensuring a robust workflow.
- Commercial and Marketing Optimisation: Partner with internal teams to optimise commercial plans, lead market deployment sessions, and attend recurring Licensing and Commercial touchbases to drive successful outcomes. Work with regional leads to maximise plans and ensure adherence to Joint Business Planning (JBP) processes across all key markets.
- Business Analysis and Forecasting: Manage the collection and analysis of quarterly forecasts to provide business insights and put strategic plans in place to secure future business growth.
- Lead end-to-end category management life cycle (e.g., line planning, channel and audience strategy, analysing sales performance, partner rationalisation), including ownership of the relationship with key licensees to ensure business plans align with our goals and objectives
- Partner with Product Development & Creative, Retail Development and CP Marketing teams to ensure that the programs that land on shelf reflect creative excellence and align with our strategic and product vision
- Drive a global toys center of excellence and operational process that incorporates regional business needs to maximise opportunities across the globe
- Evaluate the competitive landscape by brand and audience demo, while identifying gaps and opportunities to gain market share in all lines of business
- Be a strong internal and external champion of the Netflix Consumer Products strategy including our unique proposition, vision, and long-term goals
- Take a “talent friendly” approach to the work and ensure appropriate stakeholders are involved in key decision-making
What We Need From You
- 10+ years of experience leading, or as a key member, of a Licensing / Toy Company Marketing team with a specific focus on global, tentpole-title programs. Proven experience developing and executing global brand plans that drive growth and deliver results. Retail Development, Merchant, or Licensing experience is a plus
- Demonstrated success in building and growing brands across Girls, Boys, and kidult / adult collectibles. Preschool experience is a plus
- Demonstrated success working with all regional stakeholders to ensure global deals are maximised in each region
- Experience working with multiple regions with an understanding of the international retail landscape.
- Understanding of global and local market trends and emerging opportunities, including keeping pace with the evolving retail landscape and consumer mindset
- Excellent communication and negotiation skills with the ability to manage relationships with internal and external stakeholders and present clearly and persuasively.
- Excellent analytical skills with the ability to track, analyse, and optimise business performance
- Strong problem-solving skills and willingness to make selfless decisions that benefit the overall Netflix business
- Ability to lead and influence cross-functional teams in a matrix-org and work effectively with internal stakeholders at all levels
- Ability to work independently and collaboratively in a fast-paced, fast-changing environment
- High workload capacity is a must, being able to do both high level strategy and managing day-to-day operations efficiently
- Ability to travel domestically and internationally up to 10% for partner meetings and trade shows
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job, industry, background, skills, and experience to determine your compensation in the market range.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a pension plan, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
