Join Barclays as a Senior Campaign Manager within the Chief Data and Analytics Office (CDAO) where you will be a key player in supporting BUK’s commercial and product transformation agendas. This role is responsible for delivering engaging, customer-centric communication campaigns across integrated channels, ensuring messages are communicated at the right time and via the most effective channel. The Senior Campaign Manager leads the Campaign Delivery team, working to design, plan, and execute strategic communication initiatives that align with required business outcomes.
Key Responsibilities
- Campaign Strategy and Execution: Lead the end-to-end delivery of large-scale customer communication campaigns. Develop well-timed, audience-targeted communication plans that align with business objectives.
- Team Management and Campaign Oversight: Oversee and manage a team of Campaign Managers, ensure all campaign elements—timing, budget, risk, and governance—are in control.
- Resource and Change Management: Manage resources across multiple campaigns, ensuring the timely delivery of communications. Act as a change leader, adjusting priorities quickly based on shifting needs and project demands.
- Stakeholder Management and Collaboration: Act as an influential partner across the organization to align campaign objectives with wider business strategies, supporting multiple programs such as MDP and product simplification.
This role offers the opportunity to lead high-impact communication campaigns, work with a dedicated team, and play a pivotal part in driving BUK’s transformation agendas through effective messaging strategies. The ability to manage competing priorities of team management, process change, issue resolution and influence senior stakeholders is key to success in this role.
To be successful as a Senior Campaign Manager, you should have:
- Experience in Large-Scale Campaigns: Proven track record of delivering impactful, large-scale external customer communication campaigns with high attention to detail and effectiveness.
- Stakeholder Management: Strong experience in working with senior stakeholders across large organizations, demonstrating excellent influencing skills to align business goals with campaign strategies.
- Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas to senior management and effectively communicate with your team.
- Change Management Expertise: Expertise in driving change management processes, with qualifications in Change Management being highly desirable.
- Resourceful and Agile: Ability to manage multiple priorities and pivot quickly between resource management, troubleshooting, and change management tasks.
Other Highly Valued Skills Include
- Team Leadership: Experience in managing and developing a team, particularly in a fast-paced, campaign-driven environment.
- Technical Knowledge of Communications Platforms: Familiarity with tools such as Salesforce Marketing Cloud, decisioning engines, and document composition platforms (e.g. OTX).
- Budget Management: Proven experience in managing campaign budgets, ensuring resources are allocated effectively to achieve campaign objectives within cost constraints.
- Risk Management: Knowledge and experience in managing operational risks, ensuring compliance and governance are maintained throughout the campaign delivery process.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
This role is based in Northampton, with a hybrid working model of working a minimum of 2 days per week in the office.
Purpose of the role
To manage operations within a business area and maintain processes, risk management initiatives and compliance with relevant regulators.
Accountabilities
- Identification of trends and opportunities to improve areas and develop new process and procedures through the monitoring and analysis of operation data and performance metrices.
- Management of operations for a business area and promote efficient processes, risk management and compliance initiatives to support the bank's operations.
- Collaboration with internal stakeholders (including business leaders, project manager and SMEs) and external stakeholders (including vendors and service providers) to support business operations and promote alignment with the bank's objectives and SLAs.
- Management of operational professionals and provide guidance, coaching and support to improve colleagues' delivery quality.
- Management and development of KPIs to measure the effectiveness of operation functions, utilising data and technology to support the identification of areas that require improvement.
- Compliance with all regulatory requirements and internal policies related to customer experience.
- Creation of a safe environment for colleagues to speak up, actively and regularly encourage and solicit feedback to ensure people agenda remains focused on the right areas.
- Management of attrition by working closely with HR in implementing retention initiatives for work force.
Vice President Expectations
- To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
- If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
- OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
- Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
- Manage and mitigate risks through assessment, in support of the control and governance agenda.
- Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
- Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
- Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
- Adopt and include the outcomes of extensive research in problem solving processes.
- Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
