Marketing Manager, Paid Social Performance, Social Marketing

Description Amazon Haul is redefining how customers discover ultra-affordable products — and this is your chance to build the paid social program that fuels its growth. If you're a performance marketer who thrives on ownership, moves fast, and wants to see your strategy directly shape one of Amazon's most exciting new businesses, this role is for you.

We're looking for a seasoned paid social marketer to lead the performance marketing program for Amazon Haul — a first-of-its-kind destination for affordable fashion, home, lifestyle, and electronics. This isn't a role where you inherit a mature playbook; you'll be writing it. You'll own strategy and execution across social media apps, turning data into decisions and campaigns into measurable growth. The work is fast-paced, the problems are real, and the impact is visible.

What Sets This Role Apart

• You'll build a paid social program from scratch for one of Amazon's newest and fastest-growing business units — with the scale and resources to do it right
• You'll own the full performance marketing lifecycle: strategy, execution, testing, optimization, and reporting
• You'll dive deep into large datasets to surface insights that don't just inform campaigns — they shape business strategy
• You'll work at the intersection of art and science, balancing creative instincts with rigorous test-and-learn discipline
• You'll collaborate across marketing, product, analytics, and finance teams, giving you broad visibility into how a world-class business operates
• You'll have the autonomy to define what success looks like in uncharted territory — and the support to get there

Key job responsibilities

• Own the end-to-end paid social performance marketing program for Amazon Haul, including strategy, execution, budget management, and optimization across social media apps.
• Build paid social performance marketing strategy, establishing testing frameworks, best practices, and performance benchmarks.
• Design and execute structured tests across creative, audience, bidding, and placement variables to drive continuous performance improvement.
• Analyze large datasets to generate insights that inform campaign decisions and broader business strategy.
• Develop clear performance reporting that translates data into actionable recommendations for marketing, product, and leadership stakeholders.
• Partner cross-functionally with creative, tech, product, and finance teams to align paid social programs with marketing goals.
• Monitor platform updates, industry trends, and competitive activity to identify new opportunities.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• 2+ years of experience managing performance marketing programs.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 120,000.00 - 179,600.00 USD annually

Company - Amazon.com Services LLC - A57

Job ID: A3206550