Deputy Director - Brand Management (Marketplace)

About The Company Who are we? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

As the Deputy Director of Brand Management, you will play a critical role in overseeing the branding strategy and execution to enhance and maintain the organization's brand image in the market. With 8 to 12 years of experience in brand management, you will lead a team of professionals to develop and implement strategic branding initiatives that resonate with the target audience and drive brand awareness and loyalty.

Key Responsibilities

• Develop and execute comprehensive brand strategies to position the organization effectively in the market.
• Lead brand campaigns and initiatives that align with the overall marketing objectives and business goals.
• Collaborate with internal teams such as marketing, design, and product development to ensure brand consistency across all touchpoints.
• Conduct market research and analysis to identify brand perception, trends, and competitors' activities.
• Manage the brand budget effectively and optimize resources to achieve maximum brand impact.
• Monitor and evaluate brand performance using key metrics and KPIs, and implement optimization strategies as needed.
• Provide leadership, guidance, and mentorship to the brand management team to foster a culture of creativity, innovation, and continuous improvement.
• Stay abreast of industry trends, consumer insights, and market dynamics to anticipate opportunities and challenges for the brand.

Your role will require strong leadership skills, strategic thinking, creativity, and a deep understanding of brand management principles. You will be tasked with driving brand growth, fostering brand loyalty, and maintaining brand equity in a competitive market landscape. Your contributions will be instrumental in shaping the brand's reputation and ensuring its long-term success.

Join us on this exciting journey to redefine and elevate our brand presence in the industry as the Deputy Director of Brand Management.

Required Skills brand management, brand strategy, marketplace, assortment planning

Required Education UG