At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms to B2B audiences: advertisers, agencies, industry partners, and the broader business community. You will translate our Ads value proposition, research, and product innovation into compelling, channel-specific narratives that build awareness, consideration, and preference for Netflix Ads.
This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms, and other cross-functional partners working across the business. Your objective is to build, scale, and test social strategies and programs to support Ads go-to-market campaigns, industry moments, and executive thought leadership spanning all social platforms with an emphasis on B2B-forward platforms (e.g., LinkedIn, industry forums, and emerging channels).
This role partners closely with ads cross-functional partners to ensure Netflix Ads messaging shows up consistently and impactfully across our organic and executive social presence, helping to drive commercial outcomes and long-term brand equity for Netflix Ads.
Key Responsibilities
Build and Execute B2B Social Strategy for Netflix Ads
- Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging, and other emerging channels relevant to advertisers, agencies, and industry stakeholders).
- Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership—into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers.
- Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, includingProduct and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies
- Stay ahead of B2B social trends, platform changes, and professional community behaviors to ensure Netflix Ads remains differentiated and relevant in the social landscape.
- Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks.
Embedded Partnership with Ads Marketing & Cross-Functional Alignment
- Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps.
- Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines.
- Work closely with XF partners including Comms and Brand to amplify relevant announcements, media stories, and industry comms connected to Netflix Ads.
- Attend cross-functional meetings, strategy sessions, and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.
- Partner with executive comms and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.
Channel Programming & Editorial Execution (B2B Focus)
- Manage all Ads-related channel programming across Netflix’s relevant social channels (especially LinkedIn, but also other corporate or industry-facing channels) ensuring the right Ads stories reach the right B2B audiences at the right time. Includes content creation and execution, scheduling and approvals for Ads-related social content - serving as one of the final eyes on posts to ensure accuracy, adherence to policy, timeliness, and the Netflix voice.
- Develop editorial frameworks and series for Netflix Ads Marketing including research/insights spotlights, partner and client showcases, and industry POVs from Netflix leaders
- Ensure all Ads content aligns with brand and legal guidelines, and is consistent with the broader Netflix and Netflix Ads positioning.
Audience Development
- Define and refine target audiences (e.g., agencies, brand marketers, CMOs, planners, trading desks, industry press) and build strategies to reach and engage them on social.
- Drive meaningful engagement and funnel behavior, pulling audiences deeper into the Ads ecosystem (campaign microsites, case studies, events, newsletters, webinars, sales enablement touchpoints).
- Use social and campaign analytics to track performance against clear learning agenda and KPIs (e.g., reach within target segments, engagement quality, traffic to Ads properties, event interest).
- Surface insights to Ads Marketing, Sales, and Product partners, influencing future narratives and go-to-market decisions.
- Identify and scale successful content formats and programs across additional markets and teams.
- Inform and refine a measurement framework tailored to B2B social (e.g., quality of engagement, seniority of audience, brand sentiment among advertisers).
Background & Specific Skills
- 7+ years in social media management, B2B/content marketing, or digital communications, ideally within media, advertising, technology, or publishing organizations.
- Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where advertisers, agencies, and industry stakeholders are highly active.
- Proven experience building and executing multi-channel social strategies that support brand and product narratives, ideally in a B2B or enterprise context.
- Demonstrated success partnering with marketing, sales, product, research, and communications teams to bring cohesive narratives to market.
- Excellent written and verbal communication skills, with sharp editorial judgment and the ability to distill complex product or research stories into clear, compelling, audience-first content.
- Experience working on broad, multi-platform brand campaigns, including long-term (e.g., 6–12 month) programs and fast-turn initiatives.
- Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimize content and programming—while remaining open to bold creative bets.
- Highly organized and detail-oriented, with the ability to manage several projects concurrently in a fast-paced, ever-changing environment, and adhere to evolving deadlines.
- Demonstrated ability to build strong relationships and work across many internal cross-functional teams, locally and globally.
- High tolerance for change and a capacity to accomplish significant work in a dynamic, high-performance culture.
- Respect, understanding, and enthusiasm for the Netflix culture and for the future of ad-supported streaming.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $177,000.00 - $306,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.