Lead Associate - Creative Direction

About The Company Who are we? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

The Manager – Creative Direction will lead the development and execution of high-impact visual and AI-driven creative assets across the FWD & MFB on the platform. This role is responsible for translating brand vision into scalable creative systems that elevate catalog storytelling, drive engagement and improve customer experience on the app.

Working closely with senior creative leadership, catalog teams and cross-functional stakeholders, they will oversee end-to-end creative production, manage external AI and creative partners and ensure all visual outputs meet the highest standards of quality, consistency, and innovation.

This role requires a strong balance of creative direction, operational understanding and emerging technology adoption , with a focus on building scalable processes and pushing the boundaries of AI-powered content creation.

Key Responsibilities Creative Leadership & Direction

• Lead the conceptualization and execution of visually compelling creative assets and AI-generated imagery aligned with brand identity and creative strategy.
• Translate brand and business objectives into clear creative directions that enhance the overall catalog and app experience.
• Establish and maintain high creative standards across all visual outputs including catalog imagery, design assets, and AI-generated content.
• Provide strong creative direction and feedback to internal teams and external partners to ensure aspirational and brand-right visual storytelling.

AI & Emerging Technology Integration

• Own the strategy, implementation and continuous improvement of AI-driven imagery workflows across catalog production.
• Partner with external AI vendors and technology partners to conceptualize, develop and scale high-quality AI-generated assets.
• Drive experimentation with emerging tools and technologies to improve efficiency, creativity, and output quality.

Cross-Functional Collaboration

• Partner closely with Design, Business and Operations teams to ensure creative assets align with product priorities and merchandising strategies.
• Act as the primary creative point of contact for cross-functional stakeholders to translate business requirements into strong visual outputs.
• Ensure seamless coordination between creative production and catalog operations to meet BAU timelines and campaign launches.

Vendor & Partner Management

• Lead the briefing and performance management of internal/ external creatives.
• Build strong partnerships with vendors to drive innovation while maintaining brand consistency and quality standards.

Process & Quality Management

• Oversee the end-to-end creative production process, ensuring timely delivery while maintaining high quality and consistency.
• Develop scalable workflows, documentation and SOPs to streamline creative production across catalog and AI-generated assets.
• Implement quality control frameworks for all creative outputs to maintain brand integrity across platforms.

Ideal Candidate Profile

• 4-8 years of experience in creative direction, design, catalog production or visual content strategy.
• Strong understanding of fashion and digital-first storytelling.
• Experience working with AI-generated imagery, creative tech tools or emerging design technologies.
• Proven ability to manage creative production workflows and external vendors.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to balance creative excellence with operational efficiency in high-volume environments.
• Experience in e-commerce, fashion platforms or digital marketplaces is preferred.

Required Skills creative director, api integration, design

Required Education UG