Salesforce Marketing Cloud

Overview Salesforce Marketing Cloud Lead Engineer: This is a varied delivery role, with the following responsibilities assigned, (depending on your skills and experience as well as company needs):

The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering high quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform

Responsibilities

• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
• Lead requirements gathering, solution design, and writing statements of work,
• Communicate project concepts and outcomes to client project stakeholders,
• Design and delivery of solutions in Email Studio
• Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
• Conduct user training and actively promote user adoption of Marketing Cloud,
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
• Deep, hands-on technical understanding of SFMC’s data extension, contact architecture, and integration and automation capabilities
• Hands-on development experience with AMPscript, SSJS HTML and CSS
• Customization of Salesforce Marketing Cloud solutions with REST APIs, AMPScript, SSJS and SQL development, including email and Cloudpage template development
• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations
• Develop automated email/mobile Journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder
• Ability to engage in technical discussions with clients
• Troubleshoot and resolve issues related to Marketing Cloud solutions, including data and automation errors.
• Should be a Certified Salesforce Marketing Cloud Developer

Requirements

• Resident Salesforce technology expert responsible for design and technical implementation
• Translate business and marketing challenges into well-designed solutions.
• Collaborate with internal feature development team to determine best path for Salesforce platform implementation.
• Stay in tune with latest Salesforce technology updates, changes, community, and roadmap(s).
• Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
• Responsible for the iteratively improving our Marketing Cloud data model and architecture
• Enjoy teaching and coaching the business team on how to best use SFMC
• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize