About the Company
Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers
: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors
: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year.
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year.”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year.
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023.
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the role:
We are looking for a
Associate Product Manager
who is passionate about solving complex problems within the
B2B enterprise space
and preferably has addressed concerns around product adoption with use cases such as onboarding / First time use & ongoing discovery & learning. You will be part of a close-knit motivated team of rock stars both on the engineering/development & Go to Market (GTM) side.
What do you get to do?
- Gain deep understanding of customer/user problems, workflows & drive solutions resulting in simple, engaging & delightful experiences starting from prototypes to detailed requirements
- Develop & maintain a dynamic product plan adapting to customer, market needs, competition and aligned with internal & external stakeholders
- Translate problems, opportunities into detailed requirements identifying the “end state”, breaking down them into “iterations” by working with development teams with a bias towards faster time to market
- Ability to stack rank stories with effective balance of customer benefit/value, applicability to broader target market and utilization of Whatfix
- Build consensus across stakeholders – Customer/Customer Success, GTM, development clearly articulating the product decisions and choices
- Drive product launches including working with PR team, R&D, design, sales & marketing
- Act as a product evangelist to build awareness and understanding for both internal & external stakeholders
What you need to have/ bring to the table:
- Prior experience as a
Software Developer (must have)
- Comfortable conducting customer interviews remotely and in person and deep empathy with customer workflows & pain points
- Experience of taking decisions based on validated learning combining qualitative and quantitative data analysis (Knowledge of Analytical and Data Mining tool is a plus)
- Knowledge of lean methodology, agile & iterative development
- Excellent written and verbal communication skills