Creative Director, Brand Identity

About The Team OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.

This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.

About The Role We’re looking for a Brand Identity Lead to define and evolve the visual language of OpenAI. This role is responsible for shaping the identity systems that help the world understand our work.

As a senior member of the design team, you will lead the development of OpenAI’s core visual language across products, campaigns, events, and out-of-home experiences. You’ll partner closely with product, marketing, motion, and leadership teams to ensure our brand remains clear, consistent, and expressive as OpenAI continues to grow.

To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness.

This role is based in San Francisco. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

What You'll Do In This Role

• Lead the evolution of OpenAI’s visual identity
• Own the development and evolution of OpenAI’s identity systems including logos, typography, color systems, and core visual principles.
• Ensure the brand remains recognizable, cohesive, and adaptable across new products and initiatives.
• Develop scalable brand systems
• Create and maintain scalable templates, component libraries, and documentation that enable teams across the company to produce high-quality, on-brand work across web, motion, print, events, and out-of-home environments.
• Connect product and brand expression
• Partner with product design to ensure the visual language of our interfaces and products extends naturally into brand storytelling.
• Translate product design language into expressive brand applications.
• Guide creative direction across touchpoints
• Provide creative direction across campaigns, launches, events, and major company moments to ensure the brand is expressed consistently and with a high level of craft.
• Steward brand standards across the organization
• Maintain and evolve brand guidelines while helping teams across OpenAI apply them effectively.
• Provide feedback, develop toolkits, and support teams in maintaining visual consistency across all channels.
• Lead and mentor designers
• Help grow the brand identity discipline at OpenAI by mentoring designers, providing design direction, and contributing to a culture of strong craft and thoughtful systems thinking.

You Might Thrive In This Role If You

• 10+ years of experience in brand or identity design with a portfolio demonstrating identity systems, logo design, and multi-channel brand work.
• Strong expertise in typography, color, layout, and motion.
• Experience building and evolving large-scale design systems that operate across digital and physical environments.
• Ability to lead creative direction while collaborating closely with product, marketing, engineering, and executive stakeholders.
• Strong communication and storytelling skills, with the ability to articulate design decisions and guide teams toward clear visual outcomes.

About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.