Head of Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in managing campaigns. You are looking to own growth.

Most leadership positions in marketing define success through activity and impressions. This role defines it through enrollments. Demand for gt.school already exists. Families are searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered approach accelerates mastery and allows students to pursue advanced interests and practical skills. The product is effective. The market is prepared.

What is needed now is a marketing leader capable of converting this demand into scale.

You will take ownership of the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer offerings. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the trusted authority in gifted K–8 education.

There is no existing playbook to follow. You will design the funnel, establish positioning, execute experiments, and construct a dependable execution system using agencies, freelancers, and tools. You will work with autonomy and carry direct accountability for outcomes.

If you want ownership of a tangible target and the authority to create the system that delivers it, let's connect.

What You Will Be Doing

• Taking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
• Designing and executing continuous experiments to identify and remove high-impact conversion obstacles
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segments, channel mix, budget distribution, and quantifiable objectives
• Creating a high-velocity execution system that delivers consistently through agencies, freelancers, and marketing platforms
• Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and higher-converting creative assets

What You Won’t Be Doing

• Executing awareness-only campaigns with no accountability for enrollments
• Functioning as a request-taker for ad hoc marketing activities with ambiguous ROI
• Waiting for slow approvals or navigating large bureaucratic structures to get work done
• Optimizing for vanity metrics that have no connection to enrolled families

Head Of Marketing Key Responsibilities Construct and operate a complete full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience with ownership of full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion rates
• Strong capability in funnel analytics with a demonstrated history of diagnosing problems and prioritizing high-impact improvements
• Experience establishing brand strategy, positioning, and messaging at the company level
• Demonstrated ability to build and manage scalable execution systems leveraging agencies, freelancers, and marketing technology
• Ability to work full-time (40 hours/week) in a remote position based in the United States

About Gt.school GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-Norfolk-HeadofMarketin.003