Demand Generation Marketing Manager, Growth Marketing, Google Cloud

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Note: By applying to this position you will have an opportunity to share your preferred working location from the following: London, UK; Dublin, Ireland; Milan, Metropolitan City of Milan, Italy . Minimum qualifications:

• Bachelor's degree in Marketing, or equivalent practical experience.
• 9 years of experience in B2B and multi-channel marketing with enterprise software, infrastructure or platform-as-a-service technology brands.
• Experience with enterprise-grade marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud) and integrating AI-driven personalization tools into the marketing funnel.
• Experience in using data analytics and CRM reporting (e.g., Salesforce, Tableau) to track MQL-to-Oppo conversion rates and ROI.
• Experience partnering with Sales and Business Development (BDR/SDR) teams to define funnel strategies.

Preferred qualifications:

• Experience operating within the EMEA market, including an understanding of regional data privacy regulations (such as GDPR) and localized marketing nuances.
• Experience managing and leading contractors, agencies, or vendor teams to deliver complex, multi-channel marketing projects on time and within budget.
• Experience working in a regional role and influencing executive stakeholders across the business.
• Knowledge of Cloud technologies, Google Workspace, Cloud business, and channel ecosystem.
• Strong business acumen, and ability to interact with highly technical people and technologies.

About The Job The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.

Shape the future of how technology is used in the workplace and be part of an entrepreneurial team in one of Google’s fastest growing businesses.

As an Demand Generation Marketing Manager, you will explore new ways, and lead efforts, to create explosive growth amongst enterprises who want to transform their business, processes and insights through the powerful solutions offered by Google Cloud. Your responsibilities will include using paid media to drive demand generation for a selection of targeted mid-market and enterprise accounts, as well as drive pipeline business growth in EMEA. You will also collaborate on global programs, for contact development via content distribution. You will craft and execute media campaigns to drive lead generation of targeted accounts, with a strong focus on performance and optimization of the entire campaign experience. You will also be the business owner for growing the pipeline business coming from our flagship Google Cloud products. You'll work closely across the Google Cloud team to understand business needs, develop media marketing plans, track growth and report results.

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Responsibilities

• Deploy AI and automation tools to scale personalization, improve lead scoring, and enhance the performance of Marketing Qualified Leads (MQLs).
• Drive the operational rhythm with Business Development Representatives (BDRs) to optimize lead handoff, feedback loops, and overall funnel health.
• Manage and optimize existing marketing channels while proactively identifying new growth levers.
• Orchestrate integrated campaigns across paid media, web, and content to drive a cohesive, "always-on" demand engine.
• Use data-driven insights to propose and execute experiments that improve Return on Investment (ROI) and identify untapped market opportunities.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .