Area Vice President (AVP) of Retail and Consumer Goods (RCG)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category

Sales

Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the #1 AI CRM, where humans with agents drive customer success together, is seeking an inspirational and dynamic Area Vice President (AVP) of Retail and Consumer Goods (RCG) to join our Sales Leadership Team. This is a unique opportunity to lead, innovate, and drive growth in a critical business unit while empowering some of the world’s most influential industries to thrive in an ever-evolving landscape.

As AVP of RCG, you will play a pivotal role in shaping Salesforce’s strategy for the Retail and Consumer Goods sectors, driving top-line growth, and building an organisation recognized for its operational excellence, innovation, and culture. Your leadership will bring together the power of Salesforce’s values— Trust, Customer Success, Innovation, and Equality —to deliver exceptional customer and employee outcomes.

Your Mission In this transformative role, you will:

Define the Strategy: Develop and execute a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the Retail and Consumer Goods industries.

Drive Exponential Growth: Rapidly grow revenues and bookings, consistently exceeding targets through scalable, repeatable, and structured sales processes.

Inspire Excellence: Build and lead a high-performing sales organisation that delivers measurable results while fostering a culture of innovation, collaboration, and inclusion.

Champion Customer Success: Cultivate deep relationships with CxO-level stakeholders, helping them unlock transformative value through Salesforce solutions.

Collaborate Across Teams: Partner with cross-functional leaders to align resources, drive seamless execution, and deliver customer-centric results.

Core Responsibilities As AVP of Retail and Consumer Goods you will lead with vision, strategy, and execution to deliver on the following:

Strategic Leadership and Growth

Shape and execute Salesforce’s sales strategy for Retail and Consumer Goods, driving substantial year-over-year revenue growth.

Build Salesforce’s presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximise loyalty and retention.

Stay ahead of industry trends, identifying opportunities for digital transformation and innovation to position Salesforce as a market leader.

Sales Leadership and Operational Excellence Lead and inspire a sales organisation that includes Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a disciplined focus on deal closure and execution.

Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels.

Drive operational rigour through data-driven decision-making, forecasting, and reporting, ensuring alignment with organisational goals.

Cross-Functional Collaboration Work closely with leaders across Marketing, Customer Success, Solution Engineering, Sales Strategy, and Employee Success to align strategies and resources that enhance customer outcomes.

Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce’s growth and impact.

Talent Development and Culture Recruit, mentor, and develop a diverse and inclusive team of high-performing sales professionals.

Foster a culture of trust, innovation, and continuous improvement, empowering your team to deliver exceptional results.

Champion Salesforce’s core values and ensure they are embedded in every aspect of your leadership.

The Ideal Candidate The AVP of Retail and Consumer Goods will be a visionary leader with:

Sales Leadership Expertise in enterprise software or applications sales, with a proven track record of exceeding revenue goals and driving growth in complex, matrixed organisations.

Strong experience selling to CxO-level stakeholders, with the ability to navigate and close high-value, complex transactions.

A consistent history of recruiting, developing, and retaining high-performing teams recognized for their culture and results.

Operational and Strategic Acumen Proven ability to implement and scale structured, repeatable sales processes and metrics that drive operational excellence.

Expertise in consultative sales, strategic account planning, ROI articulation, and delivering customer-centric outcomes.

Deep understanding of the Retail & Consumer Goods sectors, including market trends, challenges, and opportunities for transformation.

Inspirational Leadership A dynamic, forward-thinking leader with a track record of driving transformational change in fast-paced, high-growth environments.

A reputation as a talent multiplier, fostering a culture of innovation, collaboration, and inclusion.

A strong commitment to Salesforce’s values of Trust, Customer Success, Innovation, and Equality , and a passion for driving impact at scale.

Why Join Salesforce? At Salesforce, We Don’t Just Transform Businesses; We Enable Industries To Redefine The Future. As AVP Of Retail & Consumer Goods, You Will

Lead a business unit that is critical to Salesforce’s mission, driving innovation and impact across two of the most dynamic industries.

Be at the forefront of digital transformation, helping customers embrace change and achieve their most ambitious goals.

Work for a company consistently recognized as one of the world’s best places to work, celebrated for its culture of trust, equality, and sustainability.

This is more than a leadership role—it’s an opportunity to shape the future, build a legacy, and make a meaningful difference.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.