Sales Development Representative (EveryDay Labs)

The Role As a Sales Development Representative (SDR) you will work across Newsela’s Sales organization, specifically supporting EveryDay Labs, to support aggressive growth by researching, prospecting through calls and emails, and qualifying leads in order to build pipeline for Sales Reps. Your days will be composed of responding to inbound inquiries, proactive cold outreach to potential new customers, and providing online product demonstrations that draw prospects into initial discovery calls and identify key needs that ultimately lead to qualified opportunities for our Sales team.

EveryDay Labs is an education technology company that uses behavioral science and data to reduce chronic absenteeism in K-12 schools. Founded in 2015 from the research of Dr. Todd Rogers, they partner with districts to send personalized attendance reports to families. The company uses behavioral, data science, and "nudges" (including both text and mail) to help families overcome barriers to attendance.

In addition to EDL’s attendance dashboards and workflow platform that is designed to improve student attendance, the company provides proactive, personalized communication, multilingual support, attendance intervention, and strategic consulting to improve school-family engagement. EDL has partnered with districts to prevent over 3.1 million absences and restore over 1 billion minutes of instruction.

Why You'll Love This Role

• You will collaborate within the Sales organization to inform strategy and process that enhances sales performance
• You will be part of a team that has incredible support through sales training and enablement, as well as through marketing and operations
• As the initial point of contact with prospects, you’ll represent the future of education, enhancing how districts and teachers engage students, and helping provide approaches that allow educators to design customized learning for different levels of reader
• Your feedback from the market will also help drive future product enhancements

Why You're a Great Fit

• You have 1+ year of lead generation or inside sales experience
• Your pipeline generation experience includes engaging prospects through email and phone conversations that lead to qualified meetings
• You leverage your CRM experience and sales process training to tactfully manage a pipeline to meet and exceed team goals
• You are familiar with sales platforms such as Salesloft, Outreach.io, or Yesware
• You are an excellent communicator who can truly empathize with the challenges our different buyers face
• You’re able to establish clear value propositions that connect buyer/user needs to the product and services we offer
• You thrive in a fast-paced environment and use your creativity when partnering with team members to ensure flawless execution
• You're comfortable operating with ambiguity in workflows and able to help establish concrete processes

Compensation Base compensation: $55,000

On-Target Commission (OTC): $25,000

On-Target Earnings (OTE): $80,000

Total compensation for this role also includes incentive stock options and benefits.

Why You’ll Love Working At Newsela

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits.

This role will also will also be eligible for variable compensation.

Base Compensation Range

$55,000—$55,000 USD