Enrollment Director, Alpha

While most enrollment positions prioritize volume, this one is designed to uphold standards.

Alpha is constructing one of the world's most ambitious educational models. Our campuses integrate rigorous academics, technology-enabled learning, and elevated expectations for both students and staff. Students routinely learn at rates exceeding national benchmarks—outcomes confirmed by measurable data. Afternoons are dedicated to depth, independence, and the development of real-world competencies. The model is effective. But its effectiveness depends on enrolling the right families.

That is your mandate.

You will take ownership of the complete enrollment experience for a campus, beginning with initial inquiry and continuing through onboarding. This is not a role where responsibilities are transferred between functions. You are accountable for how families perceive us, how well they comprehend the model, and whether enrollment decisions rest on sound reasoning. You will evaluate alignment, facilitate informed discussions, and advise against enrollment when warranted. The objective is not to maximize numbers. The objective is alignment.

We welcome candidates from premium service contexts outside conventional education: selective private schools, competitive programs, luxury hospitality, executive support, premium membership organizations, or owner-operators who have directly managed high-value client experiences from start to finish. What is essential is your capacity to execute a high-touch, multi-phase process with sound judgment, clarity, and consistent follow-through.

If your career has centered on delivering white-glove service where trust, discretion, and quality of experience define brand identity, this role will be recognizable—simply applied to work that produces meaningful outcomes.

This is a full-time, salaried, in-person position. We are hiring in Santa Monica, San Francisco, Palo Alto, Piedmont, Palm Springs, Charlotte, and Raleigh. Relocation support is available.

What You Will Be Doing

• Taking full ownership of the enrollment experience for prospective families, from initial contact through onboarding completion.
• Facilitating needs-assessment discussions to evaluate alignment before proposing solutions or advising on next steps.
• Overseeing 20+ concurrent family relationships at varying stages of enrollment, maintaining clear visibility into progress and follow-up schedules.
• Guiding campus tours, shadow visits, and decision-making conversations that transparently convey outcomes, expectations, and the intended audience for the model.
• Keeping CRM and enrollment systems (HubSpot and SIS) current and accurate to enable forecasting, prioritization, and sustained service quality.

What You Won’t Be Doing

• Applying transactional or aggressive sales techniques.
• Enrolling families who do not align with the model simply to meet a target.
• Overseeing a large team or working through complex approval hierarchies.
• Handing off responsibility for the family experience across multiple functions.
• Operating remotely. This role is campus-based by design.

Enrollment Director Key Responsibilities Own and deliver a high-trust, high-selectivity enrollment process that attracts the right families while safeguarding the integrity and performance of the Alpha model.

Basic Requirements

• 3+ years providing premium, personalized service in settings where service quality directly shapes brand reputation (education, luxury hospitality, executive support, premium membership, or owner-operated services).
• Proven ownership of an end-to-end client, admissions, or enrollment experience from initial contact through onboarding.
• Experience managing 20+ client, guest, or family relationships simultaneously across different stages, supported by a clear tracking and prioritization system.
• Ability to supply concrete examples of consultative decision-making, including instances where you recommended against your product or service due to misalignment.
• Professional written communication experience engaging senior executives, high-net-worth individuals, or sophisticated clients.
• Willingness to reside in or relocate within 60 days to one of the following markets: Santa Monica, CA; San Francisco, CA; Palo Alto, CA; Piedmont, CA; Palm Springs, FL; Charlotte, NC; or Raleigh, NC.
• Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

• Experience in selective private school admissions or enrollment for competitive programs.
• Background in luxury hospitality, VIP guest services, or executive-level support functions.
• Experience developing or refining enrollment workflows, standard operating procedures, or service standards.
• Comfort leveraging data and CRM insights to enhance conversion quality, not merely speed.

About Alpha Want to join a learning rebellion that’s transforming the traditional classroom? Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education. Sounds too good to be true? It’s not. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help\-and\-faqs for more details on this topic.

Crossover Job Code: LJ-5531-US-Kansas-EnrollmentDire.028