Director Growth & Revenue Marketing

Director, Growth & Revenue Marketing

Hybrid: SF Bay Area, Chicago IL, or Atlanta, GA

What it’s like to work at GreyOrange

At GreyOrange, we are helping companies leverage warehouse automation and sophisticated artificial intelligence software to drive efficiencies while significantly reducing their dependence on labor. Our solutions increase and maximize their supply chain potential by not only increasing their overall throughput but by also introducing advanced technology and innovation into their warehouses.

We are a team of technical minds, engineering experts, innovators, and tinkerers, bringing unparalleled automation to the world's warehouses. People at GreyOrange come from different countries, cultures and diverse backgrounds with broad set of skills to take some of the toughest challenges head on. They work with innovation at its bleeding edge and are passionate about building long-term technologies designed to pioneer the field for the coming decades.

About Our Solutions

GreyOrange technology specialises in bringing warehouses, distribution centres, and fulfilment centres into the future. Our AI-driven GreyMatter™ Fulfilment Operating System that continuously prioritises decisions and workflows to efficiently orchestrate tasks, time and teams of people and robots for optimum performance across a distribution centre. Real-time data is fed into always-solving algorithms that calculate each next-best decision, whether solving for everyday performance or solving for peak period commitments. The result is a fast, agile and precisely tuned operation that equips our customers to perpetually meet the what-when-where expectations of their customers.

Job Summary

We are seeking a dynamic and visionary Director of Growth & Business Development to lead GreyOrange’s global go-to-market expansion. This role combines leadership of Growth Marketing , Demand Generation , and Business Development (BDR/SDR) into one unified growth engine responsible for driving scalable, predictable, and measurable revenue impact.

As the leader overseeing all pipeline creation efforts, you will design and execute high-performance inbound and outbound strategies, build a world-class team, and partner closely with Sales, Product, Solutions, and Executive Leadership to accelerate new logo acquisition and market penetration. You will leverage your deep expertise in B2B enterprise technology—ideally within SaaS, automation, or supply chain—to create integrated campaigns, outbound motions, and strategic programs that fuel revenue and support GreyOrange’s aggressive global growth goals.

Key Responsibilities

1. Growth Marketing Leadership (Demand, Digital, Field, Partner Marketing)

• Develop and execute the global demand generation strategy aligned to revenue, pipeline, and new logo goals.
• Build integrated multi-channel campaigns across SEO, SEM, email, paid media, content marketing, ABM, partner marketing, and field events.
• Own funnel performance from awareness → MQL → SQL → revenue contribution.
• Establish and evolve ideal customer profiles (ICP), personas, buying committees, and targeted segmentation strategies.
• Lead the development of content that supports the entire buyer journey—whitepapers, case studies, videos, webinars, ROI tools, and sales enablement assets.
• Employ experimentation frameworks, including A/B testing and conversion optimization across channels.
• Implement robust attribution, reporting, and data-driven insights to continuously optimize performance.
• Own quarterly and annual marketing planning, forecasting, budgeting, and executive reporting.

2. Business Development (BDR/SDR Leadership & Outbound Engine)

• Lead and scale a high-performing BDR/SDR function responsible for inbound and outbound pipeline development.
• Build outbound motions, playbooks, cadences, scripts, and high-efficiency qualification processes.
• Coach the team on objection handling, persona-based outreach, partner-sourced opportunities, and consultative discovery.
• Ensure seamless alignment with Sales on lead handoff, SLA definitions, qualification criteria, and funnel conversions.
• Oversee pipeline health and predictability; provide weekly insights on volume, conversion rates, cycle times, and lead quality.
• Drive channel diversification—leveraging events, partners, alliances, associations, email automation, and targeted industry outreach.

3. Market & Customer Insights

• Build a deep understanding of the warehouse automation, robotics, and supply-chain technology ecosystem.
• Analyze emerging trends, competitive intelligence, buyer behavior, and market dynamics.
• Translate insights into campaign strategies, messaging frameworks, thought leadership, and partner initiatives.
• Work cross-functionally with Product and Solutions teams to refine market positioning and GTM differentiation.

4. Revenue Alignment & Cross-Functional Collaboration

• Partner with Sales, Product, Engineering, Operations, and Finance on GTM execution and growth planning.
• Ensure tight integration of marketing-generated pipeline with regional sales strategies.
• Collaborate with Solutions and Field teams to align messaging with technical capabilities and customer priorities.
• Influence pricing, packaging, and product storytelling to maximize market traction.
• Present strategic recommendations and performance insights directly to the executive leadership team and board.

5. Team Leadership & Organizational Development

• Build and mentor a world-class Growth Marketing and Business Development organization.
• Implement operational rigor, playbooks, hiring frameworks, compensation models, and scalable team structures.
• Foster a culture of accountability, creativity, experimentation, and continuous improvement.
• Promote collaboration, transparency, and high trust across the Growth, Sales, and Product teams.

Qualifications & Experience

Required

• 8+ years of experience in Growth Marketing, Demand Generation, Business Development, or GTM leadership roles.
• Proven success driving pipeline creation, outbound strategy, and revenue acceleration in B2B technology companies.
• Deep experience managing multi-channel demand programs and BDR/SDR teams.
• Strong understanding of SaaS, enterprise technology, automation, robotics, supply chain, or industrial tech markets.
• Highly analytical with a strong command of funnel metrics, forecasting, attribution, and performance optimization.
• Demonstrated ability to lead teams, influence cross-functional stakeholders, and architect scalable GTM processes.
• Exceptional communication, executive presence, and stakeholder management abilities.

Preferred

• Experience in high-growth SaaS or supply chain automation environments.
• Background in ABM, partner marketing, and enterprise B2B demand modeling.
• Familiarity with HubSpot, Salesforce, outreach tools, analytics platforms, and ABM technologies.
• Experience collaborating with sales, product, and engineering in complex enterprise GTM cycles.

GreyOrange provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.