West Coast Regional Sales Manager

About the Position

We’re seeking a driven and strategic Regional Sales Manager to lead revenue growth and expand market share across the West Coast region. This role plays a key part in developing strong customer relationships, identifying new business opportunities, and coaching a talented sales team to deliver exceptional results. The ideal candidate is a hands-on leader with deep industry knowledge and a proven ability to build and execute winning sales strategies. This position requires 50–65% travel, with approximately 40–50% overnights.

Responsibilities

• Develop and implement strategic sales initiatives to meet and exceed growth targets.
• Identify, pursue, and convert new business opportunities to expand market presence.
• Build and maintain strong, long-term relationships with customers and distributors.
• Monitor market trends and competitor activity to identify emerging opportunities and risks.
• Direct the implementation of effective sales policies, practices, and procedures.
• Coach, mentor, and develop sales representatives and distributor partners.
• Utilize CRM and dashboards to track performance and ensure accountability.
• Manage P&L, budgeting, and reporting processes to drive results and continuous improvement.
• Collaborate cross-functionally with internal departments to align on customer needs and execution of sales plans.

Skills & Qualifications

• Bachelor’s degree in business-related discipline or equivalent experience.
• Minimum of 10 years in sales leadership role within packaging or equipment industries.
• Demonstrated success in achieving and exceeding ambitious sales goals.
• Strong leadership, communication, interpersonal, and negotiation abilities.
• Analytical thinker with strategic mindset and solid financial acumen.
• Experience managing P&L, budgets, and high-performing teams.
• Proactive, adaptable, and motivated by continuous improvement and growth.

Benefits and Perks

• Competitive Base Pay & Generous Quarterly Bonus Opportunities!
• Car Allowance
• Paid Time Off & Paid Leave
• 10 Paid Holidays per year
• Employee Referral Bonus Program
• Blue Cross/Blue Shield Medical Insurance
• Dental Insurance
• Vision Care
• Short-Term Disability
• Company Paid Life Insurance
• 401(k) Plan and company match!
• Travel points for airlines and hotels are retained by the employee for personal use
• Service Anniversary Awards
• Summer picnics and end of year holiday celebrations
• Employee Assistance Program
• Tuition Reimbursement
• Company Discounts and more!

Location

• Oregon/Colorado/Utah/California

Pay :

• $120-140K + 30% Bonus