The Opportunity

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description About this role

We are looking for a strategic storyteller who is passionate about building and cultivating partnerships with the most exciting brands that are working with ServiceNow.

As part of the EMEA Customer Marketing team, you’ll be strategically selecting the right customers and stories to invest in, identifying the right customers with the right stories at the right time —then building co-marketing relationships where customers become active co-creators in compelling success stories across formats, tactics, and channels. You’ll own the projects end-to-end.

Why this role matters

This role partners with stakeholders across EMEA to maintain a curated target customer list, prioritizing stories based on company objectives and elevating the most exciting brands to global co-marketing opportunities - while keeping customer experience at the forefront.

You'll shape how customers, prospects, and the market understand ServiceNow's value. Your work will influence sales conversations, market positioning, and strategic partnerships across EMEA. The stories you cultivate won't just live in a content library—they'll drive pipeline, support brand awareness and loyalty, and position ServiceNow as a trusted innovation partner.

Key Responsibilities

Strategic customer selection: Identify and qualify high-impact customer stories based on business value, narrative strength, and strategic positioning
Stakeholder Management: Partner across the entire organization – from Sales, to Customer Excellence to Marketing and Communications
Co-marketing partnerships: Build trusted relationships where customers actively collaborate in story creation and promotion, ensuring mutual benefit and authentic narratives
Storytelling and Narrative Development: Interview customers and develop compelling narratives through case studies, videos, and sales materials that resonate with target audiences while honoring the customer's voice
Project management: Manage end-to-end customer story lifecycle, including pitching, content creation, vendor coordination, and quality control

Qualifications What you Bring

5+ years of experience in a SaaS / Enterprise Software company in a customer advocacy, customer marketing or customer reference role with strong EMEA market knowledge
Proven ability to strategically select customers and invest in high-impact stories based on business value and narrative potential
Demonstrated success delivering compelling customer stories including written case studies, customer success videos and accompanying sales materials with ability to share published examples
Track record building collaborative co-marketing relationships with large brand customers as active partners including speaking engagements, event showcases and joint communications (Blog, PR/AR, Thought Leadership)
High energy, “own it” personality, and ability to drive projects in a fast-paced, high-growth environment under tight timelines
Curiosity for AI & Innovation and a passion for learning
Fluency in English required; additional languages a plus (German, French, Arabic)

Essential Capabilities

Oversee content creation including case studies, videos, speaking engagements, and sales materials
Ensure quality control and brand consistency across all customer marketing deliverables
Pitching customers and sales teams on participation in the Customer Marketing Program
Build and nurture authentic, trusted relationships with internal and external stakeholders
Adaptability and multitasking in fast-paced environment
Effectively navigate customer requirements for communications and legal approval across EMEA markets and a variety of industries
Ability to build relationships effectively with internal stakeholders such as sales, customer outcomes and communications at all levels including senior management
Exceptional project management and communications skills to drive and deliver high impact customer marketing programs

Additional Information

Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

EMEA Customer Marketing Manager

The Opportunity

About ServiceNow