REF61710G
Location: New York, NY
Who We Are:
MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.
What We Do:
We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation.
Job Description
About this job
The Director, Audience Activation will be a key player in leading the sales initiatives for MRI-Simmons to grow our Advanced Advertising business, with solutions including data enrichment and audience activation. The ideal candidate will work collaboratively with the Media, Brand and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts in relation to closing new business. This position will lead our engagement and penetration of Agency holding companies, specifically with Investment, Programmatic, Video and Activation teams, while supporting our relationships with their Client teams.
Responsibilities:
Revenue Growth & Deal Leadership
Client & Partner Engagement
Product & Go‑to‑Market Collaboration
Operational Excellence
Qualifications
Seller Profile
US Benefits
Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $150,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
Our Benefits
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai\-safety\-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news\-center/diversity\-inclusion
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