Digital Ads (Digital Paid Media) and Performance Marketing Specialist - Mobility

About The Role Grade Level (for internal use): 10

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company. For more information, visit www.spglobal.com/mobility.

The Team This role sits on the Digital Services team and at the center of Mobility Global’s go-to-market execution, enabling pipeline and revenue growth through operational excellence, scalable systems, and high-impact digital programs.

This team partners closely with Growth Marketing and Product Marketing to bring go-to-market strategies to life. Positioning, campaigns, and priorities are translated into measurable demand through advertising, web experiences, lifecycle programs, and digital events. Working alongside marketing operations, content, and web, Digital Services ensures programs are executed with speed, quality, and accountability.

Responsibilities And Impact

• Execute and optimize digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing
• Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time
• Connect and maintain integrations between advertising platforms, lead forms, marketing automation, and CRM systems
• Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended
• Monitor lead delivery, volume, and conversion rates, identifying issues and resolving breakdowns in the funnel quickly
• Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows
• Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals
• Continuously test and refine lead forms, targeting, and routing logic to improve efficiency and downstream sales outcomes
• Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination
• Improve scalability and repeatability by documenting lead flow processes and identifying opportunities for automation and standardization

Basic Required Qualifications

• 4+ years of experience in digital or performance-focused B2B marketing
• Hands-on experience managing lead flow from advertising platforms through Marketo and into Salesforce
• Strong working knowledge of Marketo and Salesforce, including lead capture, routing, and lifecycle management
• Experience connecting and managing lead forms across paid media programs
• Proven ability to troubleshoot lead flow, routing, attribution, and data quality issues
• Strong understanding of funnel mechanics and sales development workflows
• Ability to work cross-functionally and manage multiple initiatives in a fast-paced environment
• Detail-oriented with strong ownership, follow-through, and operational discipline

Right To Work Requirements This role is limited to persons with indefinite right to work in Mexico.

• Please submit your resume in English*

About S&P Global Mobility At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

For more information, visit www.spglobal.com/mobility.

What’s In It For You? Our Mission Advancing Essential Intelligence.

Our People We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values Integrity, Discovery, Partnership Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our Benefits Include

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit\-summaries

Global Hiring And Opportunity At S&P Global At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: Know Your Rights: Workplace discrimination is illegal

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group)

Job ID: 326140

Posted On: 2026-04-07

Location: Virtual, Mexico