Territory Sales Manager

In this role, you will drive Barco’s commercial success by expanding our reseller ecosystem, developing new business opportunities, and positioning our solutions strongly within the market. You combine a hunter mentality with strong relationship‑building skills, enabling partners and end customers to experience the full value of Barco’s technology.

Key Responsibilities

• Promote and sell Barco products to end customers through both existing and newly recruited resellers.
• Prospect, identify, and develop new business opportunities across targeted markets and accounts.
• Build, structure, and grow a strong reseller network for Barco within the broader market.
• Achieve personal sales targets and ensure consistent market penetration.
• Recruit, onboard, and manage new resellers as their main point of contact: develop joint business plans, set performance and investment targets, and conduct quarterly business reviews.
• Activate and support existing Barco resellers according to the target plan, working closely with the designated Account Manager; take ownership of partner support and all related opportunities.
• Offer technical and commercial guidance to partners to ensure accurate product specification and solution positioning.
• Deliver proactive product training and updates to selected channel partners.
• Support lead generation efforts through events, demonstrations, and on‑site customer engagement.
• Manage the efficient distribution and follow‑up of leads within the partner network.
• Strengthen Barco’s brand visibility and ensure positive market exposure across the region.
• Follow up on end‑customer leads from Business Development or consultants: assess customer needs, provide value‑driven proposals, and ensure an excellent customer experience.
• Maintain accurate and up‑to‑date information on all sales opportunities in the CRM system.
• Deliver reliable consolidated monthly sell‑in forecasts, in line with Barco’s forecasting methodology.
• Monitor market developments and technology trends, sharing insights with Sales Management and Segment Marketing.

Required Education, Experience & Competencies Education

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or equivalent experience.

Experience

• 5–7 years of proven sales experience in a related industry or relevant technologies.

People Skills

• Strong, confident communication and presentation abilities; able to build credibility with customer stakeholders.
• Comfortable working across organizational, cultural, and geographical boundaries.

Result Orientation

• Strong hunter mindset; motivated to open doors and engage new contacts at multiple levels.
• Excellent negotiation skills paired with outstanding relationship‑building capabilities.