Digital Marketing Manager

Join us as a Digital Marketing Manager

• We’re looking for a Digital Marketing Manager to join our team, where you’ll drive and manage exceptional growth through owning the end-to-end and delivery of multi-channel B2B and B2C campaigns
• You’ll develop plans to grow and retain customers, working as part of cross-functional teams and a wider, fast-paced digital organisation, ensuring strategic and operational alignment and integration
• It’s an opportunity to gain recognition as an expert in the complete production, management and execution of digital initiatives

What you'll do

In this key role, you’ll manage end-to-end B2B and B2C campaigns as part of the wider multichannel Marketing team, including email and content campaigns, social media channel management and website projects to align with the bank’s digital priorities. With full consideration and ownership of the campaign and digital journey, you’ll ensure effective measurement and reporting on all campaigns.

You’ll be seen as a key digital contact to relevant stakeholders, and you’ll partner with all Marketing teams. You’ll make sure that digital is given full consideration in the creative development of campaigns and that all activity is supporting the wider customer obsessed, commercial and brand objectives.

Your Role Will Also Involve

• Partnering with teams across the bank to support the adoption, usage and efficiency of digital platforms and channels
• Utilising digital platforms to identify growth opportunities and improve the customer experience
• Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
• Utilising segmentation and data to deliver targeted and personalised campaigns

The skills you'll need

To be successful in this role, you’ll need experience of working in a digital marketing environment, and knowledge of the Adobe campaign suite. We’ll expect you to have experience of using testing and optimisation techniques and a background of focusing on metrics and reporting and making continuous changes to make sure targets are met.

We’ll Also Need You To Have

• Knowledge of Adobe, SEO, digital marketing, email marketing, CRM and analytics to develop innovative and impactful customer experiences
• Knowledge of modern search behaviours, structured data and AI‑generated search experiences to support the bank’s ongoing LLM readiness
• Excellent organisational and time management skills and experience of coordinating multiple tasks and priorities
• The ability to work in an environment that is constantly changing, evolving and innovating
• Experience of working well as a team and the ability to work in a complex matrix environment
• The ability to ensure best in class campaigns are delivered to agreed timescales