Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us and help bring innovation to life.
Your Role And Responsibilities
As an Analyst Relations Professional, you will convert the value of industry analysts globally into growth for IBM by building life-long relationships to deliver insight for IBMers, exposure for IBM in the market, and influence of buyers' choice of technology or services decisions to select IBM. You will work with executives, communications, marketing, and sales go-to-market teams to inform IBM's strategy, roadmap, go-to-market, and narratives to optimize product/market fit.
Your Primary Responsibilities Will Include
- Develop Analyst Strategy and Plan: Develop the analyst strategy and plan to help IBM execute against our business strategy to make, shape, and reach markets. This involves identifying the right analyst(s), the best mix of interactions, experts, and their content to make a positive contribution to business outcomes.
- Orchestrate IBM Engagement: Orchestrate IBM's engagement and participation in the Analyst's research agendas and published reports that matter most to the business. This includes balancing inbound analyst opinion and insight with outbound analyst influence and exposure to hone product/market fit for revenue success.
- Build Relationships: Own the relationship with each Analyst and their firms and be accountable for the health and value return of those relationships over their lifetime. This involves providing expertise to identify the right analyst(s) and developing a deep understanding of their opinions and impact.
- Measure Success: Use a variety of analytics to understand analysts' opinion and impact of our influence, and measure success through informed decision-making, contribution to coverage, favorability, and marketing metrics, and progress of products and services to gain leadership position in the market.
- Inform IBM Strategy: Work with executives to inform IBM's strategy, roadmap, go-to-market, and narratives to optimize product/market fit. This involves providing insight into and recommendations to ensure IBM's offerings meet the needs of the market.
Preferred Education
Master's Degree
Required Technical And Professional Expertise
- Experience managing relationships with global industry analysts and influencing their research and perspectives.
- Ability to develop and execute analyst engagement strategies aligned to business and market priorities.
- Strong skills in analyzing market trends, competitor activity, and customer needs to inform strategy and positioning.
- Excellent communication skills with the ability to simplify complex topics and influence executives, analysts, and cross‑functional teams.
- Experience using data and analytics to measure impact, track sentiment, and drive informed decision-making.
- Ability to translate analyst feedback into actionable insights that inform product strategy, go-to-market plans, and messaging.
- Proven cross-functional collaboration experience with product, marketing, sales, and communications teams.
- Solid understanding of business strategy and how technology offerings achieve product/market fit.
Bachelor’s degree in one of the following fields or a closely related discipline:
- Business Administration
- Marketing or Market Research
- Communications or Public Relations
- Journalism or Media Studies
- Economics
- Computer Science
- Information Systems
Preferred Technical And Professional Experience
- Experience using advanced analytics tools and methods to interpret analyst sentiment, evaluate perception shifts, and derive business insights.
- Experience conducting or interpreting market research, including primary and secondary research methods.
- Ability to craft compelling, differentiated narratives that resonate with analysts and reflect IBM’s value propositions and strategic direction.
- Familiarity with enterprise technology domains such as artificial intelligence, cloud, hybrid cloud, data platforms, cybersecurity, automation, or consulting services.
- Experience preparing executives for major analyst evaluations, briefings, inquiries, and research cycles.
- Experience managing sensitive or challenging analyst feedback, competitive threats, or market perception issues.
- Experience working in global environments with diverse markets, time zones, and analyst ecosystems.
Master’s degree in business administration, Marketing, Communications, Analytics, or a related technology field is desirable.